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When Chuck Hope first laid eyes on the oak-studded hills of Paso Robles, he saw a land of beauty and opportunity. Struck by the possibilities hidden in the many microclimates of the Central Coast, Chuck and his wife Marlyn moved the family to Paso Robles in 1978 to start what would become Hope Family Wines. They raised their children, Austin and Chelsea, amongst the grapevines and oak barrels and were on the forefront of the Central Coast becoming a world-class viticultural region.

Hope Family Wines is still proudly family-owned and operated with Austin Hope now presiding over five unique labels: Liberty School, Austin Hope, Treana, Troublemaker, and Quest. A true family business, Austin’s wife Celeste, a professional photographer, spearheads all winery-related photography; together they are raising the third generation of Hopes, Ainsley and Avery, amongst the grapevines and oak barrels. Austin maintains the Hope family’s legacy of sustainable farming practices and long-standing tradition of making delicious, reliable, and accessible wines, all while infusing a vibrancy that resonates from the vine to the glass.